Founded
webRidge starts in the Netherlands, building custom software and automation for entrepreneurs. One mission: software that preserves simplicity.
About webRidge
15 years on top of IT.
Since 2011, webRidge has been building software that preserves simplicity. Self-made and independent: the parent company behind Photopilot, Activaflow and Half5.
15
years of experience
3
own platforms
3.7 M+
open-source downloads
1700 +
GitHub stars
Independent
Self-made. Independent. Dutch.
01
Self-made
Built on our own strength since 2011, without loans or external investors. Everything we are today, we built ourselves.
02
No loans, no investors
webRidge has no loans and no external investors. We make our own decisions and choose the long term, not a quick exit.
03
Our own platforms
Photopilot, Activaflow and Half5 are conceived, developed and operated in-house. From idea to hosting.
Our story
Software that preserves simplicity.
Entrepreneurs want to focus on their craft, not on ever more complicated administration, registration and planning. Since 2011, that insight has been the foundation of everything webRidge builds.
For years we built software for businesses across the Netherlands. That experience forms the core of what we do today: platforms that solve a widely shared problem.
Today Photopilot, Activaflow and Half5 run on the same AI-native core. Developed and operated from the Netherlands, used by retailers, accounting firms and service providers.
History
From Dutch start-up to AI-native software company.
Native apps in the field
Our native apps are used every day by teams in the field: reporting incidents with photos and GPS, safeguarding quality through daily inspections. The beginning of our own Go and GraphQL back end.
Open source, used worldwide
First gqlgen-sqlboiler for Go and GraphQL, then our React Native libraries such as react-native-paper-dates: now downloaded millions of times. During the pandemic we build a privacy-friendly contact-tracing app.
One codebase, every platform
With React Native Ridge Navigation, our apps run equally fast on iOS, Android and the web. From property maintenance to product configurators: one codebase, every platform.
Ordering apps & real-time integrations
Ordering apps for wholesalers and retailers, connected in real time to ERP, CRM and accounting. Orders, invoices and stock flow through automatically, with no double entry.
Half5
Our first own platform: time tracking and invoicing that takes the administrative work off your hands.
Photopilot: AI in production
When the world was just discovering ChatGPT, Photopilot was already putting AI to work for real automation: computer vision that crops, corrects and publishes product photos. Now around 3,200 a day.
From custom work to platforms
We stop doing custom work and focus entirely on our own software concepts: platforms that solve a widely shared problem for many organisations at once.
AI-first & agentic AI
The complete transition to AI-first and agentic AI: all our apps are automatically testable and can run autonomously.
Activaflow
Fixed assets for accounting firms, built for AI agents from day one, with an API and MCP.
In-house expertise
Five layers of expertise.
From infrastructure to AI agents: this is the technology our platforms run on.
- 01 Agents & MCP Our platforms are built to work with AI: dedicated assistants inside the application, and an open API and MCP that let your own AI agents work with them securely.
- 02 Models We do not use AI for the sake of AI. Self-trained models, lightning-fast decision models, generative imagery and language models: applied where they measurably take work off your hands.
- 03 Workflows Automation only works if you can trust it. That is why we build in approval steps, audit logs and locks.
- 04 Integrations Our platforms work with the software you already use. And if something is not supported out of the box, we build the integration.
- 05 Infrastructure Fast software on a solid foundation. Hosted in Europe, with backups we actually restore to test them.
- Go
- GraphQL
- gqlgen
- SQLBoiler
- TypeScript
- React Native
- React Native Web
- Relay
- MCP
- Computer vision
- LLM
- Cloudflare
Principles
Simplicity. Quality. Speed.
01
Simplicity
Making a complex business process simple through smart technology. Software that never bothers the user with complicated details.
02
Quality
Designs are tested with real users and our code is type-safe from front to back. That way we prevent errors before they occur.
03
Speed
Beyond the requested functionality, we make everything so fast that no loading bar is needed.
Open source
Our code runs worldwide.
We share some of our building blocks with the world: a date picker, tabs, state, navigation and forms for React Native, and a generator for Go and GraphQL. Together they account for more than 3.6 million downloads.
Our values
What makes us tick.
- 01 Practical No castles in the air. We come up with a practical solution as early as possible and turn ideas into reality.
- 02 Honest If something won't deliver enough, we say so. Sometimes an existing solution is better, and then that's what we recommend.
- 03 Progressive We like to lead the way. If something is technically superior, we don't wait for it to become the standard: we pioneer it.
- 04 Curious We learn every day. The problems we solve demand creativity and perseverance.
- 05 Sustainable Efficient software that needs little computing power: good for costs and for the climate. And we invest in local initiatives.
- 06 Ambitious Everything can be better, faster and smarter. We're not afraid to turn the usual way of working upside down.
Headquarters
From the Netherlands, for Europe.
Our headquarters in the Netherlands is home to webRidge, Photopilot, Activaflow and Half5.
Self-made & independent
Built on our own terms.
webRidge has been self-built since 2011, without loans or external investors. We own our platforms and choose the long term: not absurd margins, but lasting relationships with our customers.